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奖励旅游组织市场探究

书 名: 奖励旅游组织市场探究
英 文 名: An Inquiry into Organizational Market of Incentive Travel
作 者: 李晓莉
I S B N: 978-7-5097-9942-0
丛 书 名: 广州大学·青年博士学术文库 订阅
关 键 词:  旅游市场 市场开发 研究 广州
出版日期: 2016-12-01

中文摘要

奖励旅游起源并兴盛于西方发达国家,中国尚处于导入期。作为一种激励方式,奖励旅游实施效果得到了普遍认可,成为一种重要的组织管理工具。本书以广州为例,细致描述、解释并分析了组织市场中需求、供应与消费各主体的行为特征与影响因素。

本书的主要结论是:(1)需求市场表现为基于业绩的奖励旅游、基于奖励性质的商务旅游、基于福利性质的奖励旅游三种类型;本土化情境下奖励旅游已不仅是组织管理工具,而且是附加了企业价值观与文化的复合体。(2)供应方市场创新动力不足,降低了需求层次,加之需求主体长期形成的对供给市场的感知印象差,使奖励旅游产品呈现庸俗化倾向。(3)消费市场可分为工作交流、旅游观光和体验尊贵三种类型,不同类型的奖励旅游者旅游后对工作积极性的影响不同,工作交流与体验尊贵类和工作积极性之间呈现较强的相关性,归属感与被提高了的社会关注度成为行程中重要的影响因素。(4)消费主体期望的演进性决定了奖励旅游产品效应衰减的必然性与创新的必要性。

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CommonID:DIR_17619007,ID:7619007,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:204999,name:第一章 绪论,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:7619000,AbstractCH:国内外奖励旅游实践的发展领先于理论的探索,在中国背景下更为突出。本研究将进一步丰富在此领域的研究内容,弥补在理论与实证方面研究的欠缺,为具有良好发展潜力的奖励旅游产业的发展提供理论依据与实践经验。,AbstractEN:,KeyWords:522511,522512,112420,EKeyWords:522513,522514,87272,SubjectWords:,LiteratureId:7619008,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120161201X20160979001_000_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2017-01-10 11:39:55.0,ModifyUser:Admin,ModifyTime:2021-11-03 00:23:20.0,HitCount:10,ShowType:putong,LogoID:0,PdfID:7619009,DownCount:8,AuthorInfos:,BookPublishDate:2016-12-01 00:00:00.0,SearchTitle:《奖励旅游组织市场探究:以广州为例》绪论,ISBN:978-7-5097-9942-0,BookTitle:奖励旅游组织市场探究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:《奖励旅游组织市场探究:以广州为例》绪论,_RowNo:2
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CommonID:DIR_17619137,ID:7619137,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:205002,name:第四章 购买方企业的需求特征及影响因素,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:7619000,AbstractCH:使用奖励旅游较多的基于业绩导向型的组织中,在个体与组织间的关系及组织成员之间的关系上更具有市场文化的特征。如在销售促进型的奖励旅游中,突出的是员工个体的绩效创新性,追求奖励结果的差异性与来自成员之间一致性的有限压力,员工与组织之间的关系是基于合同的交换关系,并非是等级制的结构关系。在这样一种市场化的组织文化中,对带来的社会影响的关注度低,更易于奖励旅游活动的实施。,AbstractEN:,KeyWords:522520,112420,522515,EKeyWords:522521,87272,522516,SubjectWords:,LiteratureId:7619138,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120161201X20160979001_000_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2017-01-10 11:39:59.0,ModifyUser:Admin,ModifyTime:2021-11-03 00:23:20.0,HitCount:10,ShowType:putong,LogoID:0,PdfID:7619139,DownCount:8,AuthorInfos:,BookPublishDate:2016-12-01 00:00:00.0,SearchTitle:购买方企业的需求特征及影响因素,ISBN:978-7-5097-9942-0,BookTitle:奖励旅游组织市场探究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:购买方企业的需求特征及影响因素,_RowNo:5
CommonID:DIR_17619222,ID:7619222,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:205003,name:第五章 奖励旅游供给方的特征及影响因素,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:7619000,AbstractCH:综上所述,奖励旅游交易过程中各交易主体是一种多方博弈的过程。一方面希望建立长期稳定的合作关系,获得对自身具有潜在价值的市场信息,减少信息搜寻成本,实现市场信息的最大价值,并且在频繁的沟通过程中形成对双方共同利益的认知,有维护共同体利益的倾向;另一方面,这种自愿的合作又不能依靠一个“包罗万象的合同”来实现,而必须是靠 “默契合同” 来维持。但这种默契在面临短期市场变化的情况下,受到交易主体不愿意失去其他交易机会的威胁,各主体交易关系显得飘摇不定。,AbstractEN:,KeyWords:112420,522515,24596,EKeyWords:522518,522516,165705,SubjectWords:,LiteratureId:7619223,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120161201X20160979001_000_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2017-01-10 11:40:00.0,ModifyUser:Admin,ModifyTime:2021-11-03 00:23:20.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:7619224,DownCount:7,AuthorInfos:,BookPublishDate:2016-12-01 00:00:00.0,SearchTitle:奖励旅游供给方的特征及影响因素,ISBN:978-7-5097-9942-0,BookTitle:奖励旅游组织市场探究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:奖励旅游供给方的特征及影响因素,_RowNo:6
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