中国媒体融合发展报告（2022～2023）
| 书 名： |
中国媒体融合发展报告（2022～2023） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF MEDIA CONVERGENCE IN CHINA （2022-2023）
|
| 作 者： |
殷乐 葛素表 林仲轩 漆亚林 |
| I S B N： |
978-7-5228-2914-2 |
| 丛 书 名： |
媒体融合蓝皮书
订阅
|
| 关 键 词： |
媒体融合 多元融媒 人工智能 数智中国 国际传播 |
| 出版日期： |
2023-11-01 |
中文摘要
2023年是习近平总书记作出“加快传统媒体和新兴媒体融合发展”重要指示10周年。10年来，中国媒体融合持续纵深发展，迈向全面创新的新阶段。2022年党的二十大报告明确指出，“以中国式现代化全面推进中华民族伟大复兴”“加强全媒体传播体系建设，塑造主流舆论新格局”。2023年，“扎实推进媒体深度融合”首次被写入《政府工作报告》，这也表明媒体融合发展不仅是一场媒介变革、行业变革，而且还是信息社会高质量发展的重要组成部分，是一项系统性工程，正如习近平总书记指出的：“媒体融合发展不仅仅是新闻单位的事，要把我们掌握的社会思想文化公共资源、社会治理大数据、政策制定权的制度优势转化为巩固壮大主流思想舆论的综合优势。”媒体融合的发展理念与实践已经日臻成熟并有较大突破，进入发展的“深水区”与“攻坚期”，已全面深入党和国家的重点工作，也逐渐走入千家万户，媒体融合趋于走深、走实。“共生”成为媒体融合纵深发展的关键词，媒体融合不仅是内部机制、内容、技术基础上的“小融合”，更是建立在思维、制度、文化基础上的“大融合”，这对用户感知、信息传播、传媒业态、国际关系、人类社会都将产生颠覆性的变革。
本报告主要分为总报告、调查篇、热点篇、案例篇、探索篇、区域篇、国际篇七个方面。一是总报告，分析中国媒体融合发展的新态势、新突破、新展望，从整体宏观把握当前媒体融合生态——共建多元融媒生态，助力数智中国建设；二是调查篇，主要聚焦于媒体融合的网民认知、短视频融合传播效果、海外社交媒体传播影响力等方面，并进行实证调查研究；三是热点篇，主要关注当前广电媒体发展、新技术应用、企业媒体等媒体融合热点问题与发展态势，并在调查基础上，总结经验、发现问题并提出对策；四是案例篇，针对四川、安徽、浙江、香港等不同地方的经典案例进行分析，包括融媒体工作室、全媒体矩阵战略、香港传统报业转型、群众路线实践等特色方面；五是探索篇，主要针对当前媒体融合的前沿实践，针对县级融媒体、政务新媒体、智能化技术应用的发展趋势进行探索；六是区域篇，结合当下媒体融合发展的背景及现状，以区域进行划分，将四川、贵州、芜湖等不同层级的典型媒体融合实践作为研究案例，进而分析其业态创新、传播模式、经验特色、存在问题、应对策略及未来展望等；七是国际篇，立足于国际视野下的媒体融合实践，从国际视野出发来观照本土媒体融合过程中对外传播的特色实践，全面梳理对外传播实践中的特色做法与存在问题，进而提出可行的“走出去”应对策略。
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调查篇
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案例篇
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