粤港澳大湾区会展旅游酒店发展报告（2023）
| 书 名： |
粤港澳大湾区会展旅游酒店发展报告（2023） |
| 英 文 名： |
REPORT ON THE DEVELOPMENT OF EXHIBITION，TOURISM AND HOTEL INDUSTRY IN GUANGDONG-HONG KONG-MACAO GREAT BAY AREA （2023）
|
| 作 者： |
卢坤建 张丹凤 夏子帆 |
| I S B N： |
978-7-5228-3113-8 |
| 丛 书 名： |
粤港澳大湾区蓝皮书
订阅
|
| 关 键 词： |
会展 旅游 酒店 粤港澳大湾区 |
| 出版日期： |
2023-12-01 |
中文摘要
在粤港澳大湾区会展、酒店、旅游业“大融合、共发展”的背景下，本书以《粤港澳大湾区发展规划纲要》这一国家发展战略为指南，通过合理设计报告内容体系，多渠道获取粤港澳大湾区2022年度文旅会展产业的相关数据，分析行业发展现状，研判行业未来发展趋向并提出发展建议，为将粤港澳大湾区会展、酒店、旅游业打造成世界一流的高端服务产业链提供了理论支持。
本书由总报告、分报告、区域篇、专题篇、评价篇和案例篇组成，共15篇文章。
总报告分析了粤港澳地区的优势，比如地理区位、经济实力、气候条件、创新驱动发展、营商环境等，虽然新冠疫情对湾区会展、酒店、旅游业的发展造成了一定的影响，但随着各项支持政策的出台及港澳与内地全面恢复通关，人流、物流日渐繁盛，给粤港澳大湾区建设按下加速键，迎来新一轮更好的发展时机。前海、横琴、南沙、河套重大合作平台加速建设，粤港澳三地不断融合，带来巨大的发展机遇，粤港澳大湾区世界级旅游目的地建设工作持续推进。
分报告分别就会展、酒店、旅游业的发展现状及未来前景进行了全面分析阐述。粤港澳大湾区酒店业发达，在港澳地区，高星级国际酒店集团数量众多，珠三角地区以中高端酒店为主。会展业已形成“一业三地”格局和“一站式”互补交叉发展。旅游业是国内最具爆发力和潜在力的市场之一，澳门位居内地居民出境旅游目的地首位。专题篇就热点问题展开研究。酒店行业的大发展，伴随的是人力资源的限制，如何打破瓶颈，文中给出了明确的策略途径。粤港澳地区经济发展较好、人口体量大、交通基础设施方便快捷，具备发展乡村旅游得天独厚的优势。
为对粤港澳大湾区会展、酒店、旅游业的发展做出合理评价，本书设置了城市会展服务竞争力评价、旅游服务品牌评价、星级酒店服务品牌评价三篇评价报告。选取中国进出口商品交易会、香港中旅集团、广州富力丽思·卡尔顿酒店、广东迎宾馆作为会展、旅游、高星级酒店、特色酒店标杆案例进行分析研究。
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分报告
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