中国滑雪产业发展报告（2019）
书 名： 中国滑雪产业发展报告（2019）
英 文 名： ANNUAL REPORT ON DEVELOPMENT OF SKI INDUSTRY IN CHINA （2019）
作 者： 伍斌 魏庆华 张鸿俊 于洋 赵昀昀
I S B N： 978-7-5201-5586-1
丛 书 名：
冰雪蓝皮书
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关 键 词： 雪上运动 体育产业 产业发展 滑雪市场 滑雪场
出版日期： 2019-10-01
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中文摘要
《中国滑雪产业发展报告（2019）》是“冰雪蓝皮书”系列第四本关于滑雪产业发展的蓝皮书。自2016年以来，《中国滑雪产业发展报告》已走过4个年头。作为国内第一份关于我国滑雪产业发展的综合性研究报告，《中国滑雪产业发展报告》将立足国内实际，持续为中国滑雪产业发展助力。
《中国滑雪产业发展报告（2019）》延续前三年结构，全书分为总报告、热点篇、案例篇与国际借鉴篇四部分。
总报告以《2018中国滑雪产业白皮书》为依托，从滑雪场及滑雪者、滑雪设备设施、滑雪者装备、滑雪培训体系、滑雪赛事五部分入手，阐述中国滑雪产业发展现状。
热点篇选取时下滑雪产业发展热点话题，从我国各大区滑雪产业发展、滑雪市场特征、大型滑雪度假区绩效评估研究、京津冀滑雪目的地竞争力钻石模型分析、滑雪场四季运营人才等角度，探讨中国滑雪产业发展面临的机遇与挑战。
案例篇以西岭雪山、安泰雪业、魔法滑雪学院、“SKI+滑呗”等国内滑雪产业链条经典企业、滑雪度假区等为例，分析总结其发展过程中的成功经验，研究剖析其运营方式及理念，从而为滑雪产业链条相关企业发展带来借鉴。
国际案例篇以《2019全球滑雪市场报告》为切入点，阐述全球滑雪市场发展现状；以韩国大明（维瓦尔第）滑雪度假区与芬兰滑雪产业为例，分析亚太地区与北欧地区具有代表性的滑雪产业发展案例，以期为中国滑雪产业未来发展指出方向。
本报告采用问卷调查法、市场调查法、专家访谈法、定性分析法、文献资料法等分析当前我国乃至世界滑雪产业发展动态，以期为我国滑雪行业决策提供参考。
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国际借鉴篇
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