江苏省体育产业发展报告（2019～2020）

书名：	江苏省体育产业发展报告（2019～2020）
英文名：	REPORT ON THE DEVELOPMENT OF JIANGSU SPORTS INDUSTRY （2019-2020）
作者：	王志光王峰孙金荣徐光辉姜同仁
I S B N：	978-7-5201-7445-9
丛书名：	体育产业蓝皮书订阅
关键词：	体育产业产业发展江苏省
出版日期：	2020-10-01

中文摘要

江苏地处长江三角洲和“一带一路”交会点，经济基础雄厚，创新要素集聚，人文环境优越，体育产业资源条件和区域优势明显，经济贡献突出。经过多年的快速发展，江苏省体育产业质量和效益稳步提高，体育产业工作取得明显成效。2018年全省体育产业实现总产出4066.18亿元，创造增加值1387.20亿元，增加值占GDP比重达到1.50%；全省城乡居民体育消费总规模达到1918亿元，同比增长17.8%，人均体育消费水平达到2382.01元，同比增长17.5%。江苏体育产业呈现良好的发展态势，体育产业规模逐步扩大、产业结构逐步优化、体育消费规模凸显、产业基础不断夯实，呈现经济贡献突出、品牌影响力显著增强、区域特色已经成形、载体作用逐步发挥、引导培育效果彰显的良好态势。全省体育产业在发展过程中，注重加强顶层设计、厚植发展基础、打造多元载体、实现协同发展，成效显著。随着新时代高质量发展、消费逐步升级、创新动能释放，江苏省体育产业工作基础将进一步加强、结构布局进一步优化、产业贡献进一步提高，步入新的发展阶段。

本报告重点梳理了体育产业重点领域和各类产业载体的发展态势。经过多年的培育，江苏各市区域体育产业特色已经成形，一批体育产业基地、体育服务综合体、体育特色小镇、体育公园等成为推动江苏体育产业快速发展的重要力量，体育产业发展专项资金的引导培育效果彰显，由体育用品品牌、赛事品牌、服务品牌以及培训品牌等组成的品牌影响力不断扩大。

文章列表

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