山东省体育产业发展报告（2018～2020）
| 书 名： |
山东省体育产业发展报告（2018～2020） |
| 英 文 名： |
REPORT ON THE DEVELOPMENT OF SHANDONG SPORTS INDUSTRY （2018-2020）
|
| 作 者： |
王延奎 孙晋海 徐金龙 翟培建 王见彬 昝胜锋 |
| I S B N： |
978-7-5201-8313-0 |
| 丛 书 名： |
体育产业蓝皮书
订阅
|
| 关 键 词： |
体育产业 体育消费 体育经济 山东省 |
| 出版日期： |
2021-08-01 |
中文摘要
体育产业作为新兴产业、朝阳产业，是我国经济发展新常态背景下极具增长潜力和发展空间的新兴增长极，是刺激消费需求、提高人民健康水平的幸福产业。山东省经济基础雄厚、资源禀赋良好，重大战略叠加优势显著，创新资源不断聚集，改革红利加速释放，为体育产业高质量发展奠定了坚实基础。
近年来，山东省体育产业获得长足发展，总体规模持续扩大，质量效益稳步提升，市场主体日益活跃，政策体系不断完善，产业基础更加稳固，本体产业飞速发展，重点业态发展良好，创建工作成绩斐然，发展环境持续优化，呈现承办国际赛事增多、体育制造转型升级、民间赛事范围扩大、新传媒与体育竞赛互动交融、运动休闲消费需求攀升等新特征，广大体育产业从业者业务能力明显提升，涌现出一批优秀的体育企业、体育品牌和体育产业人物。同时，体育消费新需求促进了内容生产的迭代更新，互联网新业态的涌现改变了体育产业发展格局，体育与旅游机构改革加快了业态融合步伐。
虽然山东省体育产业发展势头良好，但总体看依然存在许多短板和不足。地区之间呈现“东强、中平、西弱”的不均衡态势，体育竞赛表演、健身休闲、场馆服务等核心业态发展速度相对缓慢，体育服务业总体规模偏小，体育制造业高端业态比例较低，尚存在行业融合程度不够、体育消费意识不强、专业机构人才匮乏、配套政策措施不健全等问题，亟待充分把握体育强国、体育强省建设的时代机遇，依托新旧动能转换重大工程的政策红利、科技革命驱动产业变革的创新赋能和全民主动健康意识提升的良好环境，不断加快产业高质量发展步伐，为全面开创新时代现代化强省建设新局面提供健康保障和产业支撑。
本报告在全面总结山东省体育产业总体现状的基础上，从多维度梳理和分析了全省体育产业重点行业、典型案例及关键领域的发展情况，总结了各城市体育产业创新实践和协作发展经验，探索新时代推进山东省体育产业高质量发展的范式和路径。
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