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长三角地区体育产业发展报告(2022~2023)

书 名: 长三角地区体育产业发展报告(2022~2023)
英 文 名: ANNUAL REPORT ON DEVELOPMENT OF SPORTS INDUSTRY IN YANGTZE RIVER DELTA (2022-2023)
作 者:  黄海燕 余诗平 赵爱武姜建成 朱雪梅 徐开娟
I S B N: 978-7-5228-3348-4
丛 书 名: 体育蓝皮书 订阅
关 键 词:  体育产业 长三角地区 高质量发展
出版日期: 2024-02-01

中文摘要

由最初的地理概念到后来的经济概念,再到上升为国家战略,长三角区域一体化发展迈入新阶段。2018年,习近平主席在首届中国国际进口博览会开幕式的讲话中指出,“将支持长江三角洲区域一体化发展并上升为国家战略……同‘一带一路’建设、京津冀协同发展、长江经济带发展、粤港澳大湾区建设相互配合,完善中国改革开放空间布局”。2019年12月发布的《长江三角洲区域一体化发展规划纲要》明确了长三角区域“一极三区一高地”的战略定位:通过一体化发展,长三角成为全国经济发展强劲活跃的增长极,成为全国经济高质量发展的样板区,率先基本实现现代化的引领区和区域一体化发展的示范区,成为新时代改革开放的新高地。长三角的战略目标、定位布局、发展体系等再次受到全球政商界的共同关注。

长三角地区也是国内最早开展体育产业区域合作的地区,至今已经历十一年的发展,区域内集合了职业体育、体育赛事、体育休闲、体育培训、体育装备和电子竞技等丰富的体育产业资源,同时体育总部经济、体育金融市场、体育贸易交易等产业资源流通便利,为体育产业发展提供了重要的要素基础,长三角地区体育产业整体发展水平走在全国前列。2021年长三角地区体育产业总规模达到12956.1亿元,占全国的41.6%;实现增加值4371.8亿元,占同期长三角GDP的1.58%,高于全国平均水平。体育产业的发展壮大也带动了市场主体和居民体育消费的快速发展。一方面,2021年长三角地区体育产业市场主体超过11.5万个,占全国体育产业市场主体总量的1/4以上;长三角地区体育企业的优势不仅体现在“量”上,更体现在“质”上,目前长三角地区已有28家主营体育企业在A股、港股及美股上市,拥有14家体育领域国家级“专精特新”企业,这些企业正在成为整合区域要素资源、重塑地区产业结构、改变产业竞争格局的关键力量。另一方面,2022年长三角地区10个国家体育消费试点城市(区)居民体育消费总规模达到1946.5亿元,有8个城市(区)居民人均体育消费突破3000元大关,居于全国第一梯队。

近年来,长三角地区体育产业协作以“高质量”和“一体化”为核心理念,从把握新发展阶段、贯彻新发展理念、构建新发展格局的高度出发,产业一体化发展取得阶段性成果,同时在稳固建立长效合作机制、实现机制互联互通,以项目实施引领区域合作、实现合作互推互进,建立政产学研合作机制、实现成果互参互鉴,以体育产业为突破口、实现体育要素互享互促,在实践中创新协作方式、推动协作向高质量迈进等方面取得实质性进展。《长三角地区体育产业发展报告(2022~2023)》是长三角地区体育产业协作会组织编写的反映长三角地区体育产业发展情况的年度报告,三省一市体育局、上海体育大学等单位参与了本书部分章节的撰写工作。本书全面梳理长三角地区体育产业发展现状,分析区域体育产业协作实践经验,以及下一步继续推进区域体育产业一体化高质量发展的工作重点,以供借鉴交流。

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