中国普洱茶产业发展报告（2023～2024）
书 名： 中国普洱茶产业发展报告（2023～2024）
英 文 名： REPORT ON THE DEVELOPMENT OF CHINA’S PUERH TEA INDUSTRY （2023-2024）
作 者： 李炎 胡洪斌 胡皓明 李蕊 主编
I S B N： 978-7-5228-4264-6
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出版时间： 2024年11月
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中文摘要
普洱茶产业是中国茶产业的重要组成部分，也是云南高原特色农业的重要业态。受新冠疫情以及国内外大环境的影响，普洱茶产业一直处于波动发展状态，但由于其特殊的生产消费特征、明显的类金融属性，同时得到各级政府的大力支持，普洱茶产业得以持续发展并保持着巨大的潜力。普洱茶及相关产业在持续发展过程中不断延伸产业链条，包装设计、电子商务、文化品牌、茶具茶艺、庄园经济等价值逐渐凸显，普洱茶产业逐步实现与创意产业、旅游产业、乡村振兴事业等双向赋能，成为促进地方经济社会发展的重要力量。
本书是“文化蓝皮书·特色产业系列”的第三本，是在云南大学“双一流”大学建设和“云南大学服务地方经济、社会、文化高质量发展”项目及地方政府、普洱茶相关行业协会和云南经贸外事职业学院的支持下，依托相关数据库开发企业、中国知网合作开发的“普洱茶产业数据库”“普洱茶知识数据库”，持续推出的第三本《中国普洱茶产业发展报告》（以下简称《报告》）。《报告》承续了首版初衷，希望通过对普洱茶各个产区的现状描述、特征分析以及趋势预测而对云南省普洱茶产业发展基本情况搭建描述框架，同时通过分析普洱茶消费群体、包装设计、电子商务、文化品牌、文旅产业等内容，对普洱茶产业进行全面了解。《报告》选择了从“互联网+”和“文化品牌+”两个角度拓展普洱茶消费市场、探索新的销售模式和挖掘茶马古道厚重的历史文化内容。本年度加大了对数字技术对普洱茶产业双向赋能的研究力度，进一步明晰数据库、电子商务等对普洱茶产业发展的影响。
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