中国普洱茶产业发展报告（2021～2022）
| 书 名： |
中国普洱茶产业发展报告（2021～2022） |
| 英 文 名： |
REPORT ON THE DEVELOPMENT OF CHINA’S PUERH TEA INDUSTRY （2021-2022）
|
| 作 者： |
李炎 胡洪斌 胡皓明 |
| I S B N： |
978-7-5228-1489-6 |
| 丛 书 名： |
文化蓝皮书
订阅
|
| 关 键 词： |
普洱茶 产业发展 茶文化 |
| 出版日期： |
2023-04-01 |
中文摘要
普洱茶、普洱茶文化产业作为云南高原特色农业、特色文化产业的重要业态，2021年、2022年两年受新冠疫情的影响，与全国茶产业、茶文化产业一样，其交易、消费相关产业环节的业绩均有一定的下滑。但是，由于普洱茶特殊的生产和消费特征、“醇化生香，保值增值”的类金融属性，以及在各级政府相关政策的扶持下，产业界积极对古树茶进行保护和市场拓展，普洱茶产业得到持续发展。如今，普洱茶及相关产业在创意设计、茶具茶艺、包装物流、普洱茶写作、影视文化、庄园经济、绿色生态产品价值实现方面的带动作用更加凸显，呈现与文化创意双向赋能、多级赋能的趋势，更成为带动乡村振兴、民族地区脱贫致富的重要力量。
本书是“文化蓝皮书·特色产业系列”的第二本，是在云南大学“双一流”大学建设和“云南大学服务地方经济、社会、文化高质量发展”项目及地方政府、普洱茶相关行业协会的支持下，依托相关数据库开发企业、中国知网合作开发的“中国普洱茶产业数据库”“中国普洱茶知识数据库”，持续推出的第二本《中国普洱茶产业发展报告》（以下简称《报告》）。《报告》承续了出版的初衷，希望通过对普洱茶主要产区发展现状与竞争力状况，茶文化消费市场的走势，普洱茶与文化创意产业、文化旅游业的双向赋能，普洱茶对地方经济、民族地区乡村振兴、脱贫致富的作用，以及普洱茶文化写作等相关内容的分析，对普洱茶产业有一个全面的了解。基于高校学术研究机构作为第三方相对客观的视角，深入分析研究，为政府和企业提供决策参考，同时利用高校学术交流平台，提升普洱茶产业、普洱茶文化产业的影响力，助推普洱茶产业的健康、可持续发展。企业是普洱茶产业、普洱茶产品和品牌建设的主体。本《报告》在第一本的基础上，增加了普洱茶企业发展板块，聚焦普洱茶龙头企业在科研、品牌、市场拓展、产品质量、标准等方面推动普洱茶产业、普洱茶文化发展的实践、路径与经验。
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