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中国普洱茶产业发展报告(2021~2022)

书 名: 中国普洱茶产业发展报告(2021~2022)
英 文 名: REPORT ON THE DEVELOPMENT OF CHINA’S PUERH TEA INDUSTRY (2021-2022)
作 者:  李炎 胡洪斌 胡皓明
I S B N: 978-7-5228-1489-6
丛 书 名: 文化蓝皮书 订阅
关 键 词:  普洱茶 产业发展 茶文化
出版日期: 2023-04-01

中文摘要

普洱茶、普洱茶文化产业作为云南高原特色农业、特色文化产业的重要业态,2021年、2022年两年受新冠疫情的影响,与全国茶产业、茶文化产业一样,其交易、消费相关产业环节的业绩均有一定的下滑。但是,由于普洱茶特殊的生产和消费特征、“醇化生香,保值增值”的类金融属性,以及在各级政府相关政策的扶持下,产业界积极对古树茶进行保护和市场拓展,普洱茶产业得到持续发展。如今,普洱茶及相关产业在创意设计、茶具茶艺、包装物流、普洱茶写作、影视文化、庄园经济、绿色生态产品价值实现方面的带动作用更加凸显,呈现与文化创意双向赋能、多级赋能的趋势,更成为带动乡村振兴、民族地区脱贫致富的重要力量。

本书是“文化蓝皮书·特色产业系列”的第二本,是在云南大学“双一流”大学建设和“云南大学服务地方经济、社会、文化高质量发展”项目及地方政府、普洱茶相关行业协会的支持下,依托相关数据库开发企业、中国知网合作开发的“中国普洱茶产业数据库”“中国普洱茶知识数据库”,持续推出的第二本《中国普洱茶产业发展报告》(以下简称《报告》)。《报告》承续了出版的初衷,希望通过对普洱茶主要产区发展现状与竞争力状况,茶文化消费市场的走势,普洱茶与文化创意产业、文化旅游业的双向赋能,普洱茶对地方经济、民族地区乡村振兴、脱贫致富的作用,以及普洱茶文化写作等相关内容的分析,对普洱茶产业有一个全面的了解。基于高校学术研究机构作为第三方相对客观的视角,深入分析研究,为政府和企业提供决策参考,同时利用高校学术交流平台,提升普洱茶产业、普洱茶文化产业的影响力,助推普洱茶产业的健康、可持续发展。企业是普洱茶产业、普洱茶产品和品牌建设的主体。本《报告》在第一本的基础上,增加了普洱茶企业发展板块,聚焦普洱茶龙头企业在科研、品牌、市场拓展、产品质量、标准等方面推动普洱茶产业、普洱茶文化发展的实践、路径与经验。

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