中国普洱茶产业发展报告（2019～2020）
| 书 名： |
中国普洱茶产业发展报告（2019～2020） |
| 英 文 名： |
REPORT ON THE DEVELOPMENT OF CHINA’S PUERH TEA INDUSTRY （2019-2020）
|
| 作 者： |
李炎 胡洪斌 胡皓明 |
| I S B N： |
978-7-5201-6716-1 |
| 丛 书 名： |
文化蓝皮书
订阅
|
| 关 键 词： |
普洱茶产业 普洱茶文化 可持续发展 市场流通 消费市场 |
| 出版日期： |
2020-08-01 |
中文摘要
普洱茶是云南高原特色农业的重要业态，也是惠及民生的重要产业。云南全省茶叶产量达43.1万吨，茶产业综合产值936亿元。云南4600多万人口中，有茶农600余万人，涉茶人口1000多万人。普洱茶占云茶产值的比例大约是40%，但对云茶产业的贡献率则达到60%。普洱茶的栽培历史悠久，有生态文化、历史文化、民族文化支撑，文化内涵丰富，符合大众文化消费的特点。普洱茶产业相关业态众多，包括包装设计、茶具茶艺、影视出版、文化旅游、休闲度假、歌舞演艺、物流业等。普洱茶已成为地方的特色文化产品，以及中国的文化品牌，其消费也成为当下的一种文化生活方式。本书在溯源普洱茶历史的基础上，以近年来中国普洱茶产业发展为主线，系统梳理了普洱茶种植栽培的历史与古树茶分布状况，普洱茶主产区产业发展、市场流通与主要消费市场发展现状，普洱茶相关产业发展态势，以及普洱茶产业发展重大事件等内容。本书由云南大学国家文化与旅游研究基地组织编写，是“文化蓝皮书·特色产业产品系列”的第一本，在地方政府、普洱茶相关行业协会、研究机构和社会科学文献出版社的支持下，我们将持续推出《中国普洱茶产业发展报告》，以促进中国普洱茶产业、普洱茶文化的可持续发展。
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