中国邮轮产业发展报告（2025）
| 书 名： |
中国邮轮产业发展报告（2025） |
| 英 文 名： |
ANNUAL REPORT ON CHINA’S CRUISE INDUSTRY （2025）
|
| 作 者： |
汪泓 主编; 叶欣梁 史健勇 郑炜航 邱羚朱国建 副主编 |
| I S B N： |
978-7-5228-6198-2 |
| 丛 书 名： |
|
| 关 键 词： |
邮轮产业 邮轮经济 邮轮旅游 |
| 出版时间： |
2025年11月 |
中文摘要
《中国邮轮产业发展报告（2025）》是上海国际邮轮经济研究中心、中欧国际工商学院、上海工程技术大学联合国内外权威专家共同编撰的“邮轮绿皮书”系列的核心年度研究成果。本报告在既往框架的基础上全面优化内容体系，涵盖总报告、产业政策与可持续发展篇、市场消费与需求研究篇、创新技术与数字化转型篇、区域战略与实践发展篇五大板块，新增多项聚焦产业深度变革的研究，系统呈现中国邮轮产业从规模复苏迈向高质量发展的关键跃升特征。
2024～2025年，中国邮轮产业展现出“自主化突破、国际化提速、绿色化转型”的鲜明发展态势。在自主化领域，国产邮轮建造能力实现历史性跨越，第二艘大型邮轮“爱达·花城号”在技术周期与本土化率上取得突破性进展；华夏国际邮轮对爱达邮轮的战略增资，标志着本土邮轮运营体系初步成形。在国际层面，国际化进程显著加速，外国旅游团乘坐邮轮入境免签政策的全面实施为国际旅客来华提供了便利；皇家加勒比等国际品牌加速回归中国市场，部署多艘旗舰邮轮，彰显对中国市场的长期信心。绿色化方面，岸电技术、低碳燃料应用及智能化监测平台的推广，推动产业向环保化、可持续化方向深度演进，长江内河邮轮开发的生态主题航线与国际邮轮企业试点的零碳靠港项目，共同引领绿色航运新趋势。
当前产业仍面临核心技术依赖、产业链协同不足及国际航线恢复缓慢等挑战。为应对挑战，行业积极探索创新路径：“邮轮+”模式深度融合城市文旅资源，通过岸上消费场景联动提升综合效益；人工智能、5G技术赋能航线规划与游客服务，推动智能化升级；ESG理念深度融入产业实践。区域协同层面，长三角共建物资供应数智平台，沿海港口群形成“访问港走廊”，有效优化资源配置。
未来，中国邮轮产业将通过全产业链自主化推进、绿色技术与数字化深度融合、商业模式持续创新，进一步巩固全球第二大邮轮市场地位。短期目标聚焦本土配套能力提升与国际客源扩容，长期路径将着力突破新能源技术瓶颈，构建数据协同机制，并积极参与国际规则制定，提升产业全球话语权。
本报告为政策制定者提供邮轮产业“十五五”时期发展规划的理论依据，为企业优化航线布局、技术投入及市场策略提供实操指南，在邮轮经济“绿色转型”“区域协同”等领域进行研究，助力中国从“邮轮大国”迈向“邮轮强国”，为构建“双循环”新发展格局注入核心动能。
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