中国传媒产业发展报告（2020）
书 名： 中国传媒产业发展报告（2020）
英 文 名： REPORT ON DEVELOPMENT OF CHINA’S MEDIA INDUSTRY （2020）
作 者： 崔保国 徐立军 丁迈 杭敏
I S B N： 978-7-5201-6889-2
丛 书 名：
传媒蓝皮书
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关 键 词： 传播媒介 产业发展 传媒产业
出版日期： 2020-08-01
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中文摘要
《中国传媒产业发展报告》自2004年开始立项，由清华大学传媒经济与管理研究中心牵头，联合国内外学术界众多专家学者共同编撰。本书在对2019年中国传媒各领域发展状况进行系统梳理的同时，也对国内外传媒产业的发展趋势进行分析与预测。《中国传媒产业发展报告》已经成为研究和分析中国传媒产业以及了解全球传媒业的权威工具书，并于2012年起被认证为“中文社会科学引文索引（CSSCI）”来源集刊。
《中国传媒产业发展报告（2020）》分为总报告、传媒洞察、媒体行业与市场报告、媒介融合与传媒创新报告、全球传媒市场报告、传媒市场关键数据、传媒企业创新案例七大板块，内容上覆盖影视、报刊、图书、广播、互联网、新媒体、广告等近20个行业的发展报告，并结合全球各地区传媒产业发展状况进行综合对比研究。可以说，一书了解全球传媒业。
纵观2019年，在线视频生产持续火热，直播或短视频与电商的结合尤为瞩目，同时，短视频平台在完成用户积累后，广告变现模式更加成熟，有望在广告营收上实现爆发。在技术不断革新下，传媒的内容生产、推广分发、营销手段都将发生变革，区块链、人工智能、5G等技术将一同缔造不断更新的传媒图景。
本书以全球视野审视传媒产业，以扎实的数据支撑对传媒产业的分析。对传媒产业发展变化和发展趋势所做的解析，对政府主管部门、业界、学界及传媒管理和运营机构具有多方面的参考意义；对国家信息传播体系的设计规划、传媒政策的制定、媒体组织的发展战略等产生一定影响；对于从事新闻传播特别是传媒经济与管理的高校教师及研究人员来说是一本实证性研究基础书。
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