北京文化创意产业发展报告（2012）
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中文摘要
文化创意产业是北京建设全国文化中心的重要抓手，是发挥首都全国文化中心示范作用的重要推动力。加快发展文化创意产业对北京深入实施科技创新、文化创新“双轮驱动”战略，打造中国特色世界城市具有重要意义。 本报告以北京2011年及2012年上半年文化创意产业的整体运行、行业发展、区域创新等为基本内容，回顾了一年多来北京文化创意产业发展的基本状况，发布专家视点，展望未来趋势，从文化旅游、非遗保护、服务贸易等方面综合研究北京文化创意产业态势，分析产业发展过程中的突出问题，探讨产业发展规律。全书共分为五大部分，分别为：综合分析篇、行业发展篇、区域创新篇、专题研究篇、文创峰会篇。 “综合分析篇”即第一章总报告，分析了北京文化创意产业的发展环境和产业整体表现、结构调整，研究了文化创意八大行业所呈现的新特点，并分区域研究产业发展态势，同时，对存在的问题予以剖析，展望未来发展趋势。 “行业发展篇”主要分析文化旅游、艺术市场、影视、设计服务业的发展状况，从产业的产值、就业、收入等一系列指标的数据变化中分析总结产业发展特点与问题，反映规律与趋势。 “区域创新篇”对北京市各区县整体状况进行了扫描，重点分析了海淀、顺义、密云文化创意产业的发展状况和问题。 “专题研究篇”重点研究北京文化创意产业发展过程中出现的新问题、新趋势等热点和难点问题。包括郊区旅游品牌打造与传播、文化创意产业服务贸易、非物质文化遗产保护与利用、文化创意产业研究机构现状与趋势等。 “文创峰会篇”主要收录了“2012文化创意产业(北京)峰会”期间，专家、学者、政府官员等对北京文化创意产业的创新战略、融合发展、问题机遇、发展趋势等的观点和看法，展示学界和管理部门对北京文化创意产业发展的最新思考判断。
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综合分析篇
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行业发展篇
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区域创新篇
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专题研究篇
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文创峰会篇
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附录
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