2011年中国文化产业发展报告
| 书 名： |
2011年中国文化产业发展报告 |
| 英 文 名： |
ANNUAL REPORT ON DEVELOPMENT OF CHINA’S CULTURAL INDUSTRIES （2011）
|
| 作 者： |
章建刚 谢绳武 胡惠林 江蓝生 张晓明 |
| I S B N： |
978-7-5097-2415-6 |
| 丛 书 名： |
文化蓝皮书
订阅
|
| 关 键 词： |
文化产业 研究报告 中国 2011 |
| 出版日期： |
2011-07-01 |
中文摘要
《文化蓝皮书：2011年中国文化产业发展报告》是中国社会科学院文化研究中心和文化部、上海交通大学国家文化产业创新与发展研究基地合作共同编写的第十本年度性国家文化产业报告。
本书秉承了《文化蓝皮书》10年来一贯的风格。“总报告”、“宏观视野”和“专家论坛”等栏目注重评估形势，分析问题，预测发展，提出建议。“行业报告”、“区域报告”、“个案研究”、“统计指标研究”等栏目侧重展示不同行业、不同区域文化产业的年度发展动态和个案剖析。“国际文化产业”栏目介绍了全球文化产业发展的最新动态和理论探索。
由总课题组撰写的“总报告”展示了本书的核心观点。“总报告”认为，“十二五”期间，宏观经济环境有利于文化产业的发展。但“十二五”期间文化产业的发展不应该是“十一五”发展的简单的量的放大，而是要有质的提升，要开辟新思路，看到新空间，寻找新路径，激发新的动力。如果文化体制、机制、政策到位，将有可能进一步提高发展速度，实现推动文化产业成为国民经济的支柱性产业这一宏伟目标。但如果管理体制和政策缺乏价值取向和制度基础，时而收紧、时而放任，则会动摇市场的良性预期，抑制文化产业的健康发展。
“总报告”指出，“十二五”期间推动文化产业实现新的跨越式“大发展”需要抓住五个重大契机。一是通过扩大内需来充分释放居民文化消费需求，这是我国文化产业大发展的基本依据。二是参与国民经济结构的战略性调整，充分发挥文化产业作为生产性服务业的优势，这是我国文化产业大发展的主攻方向。三是加速培育各类新型文化业态，实现文化产业超常规增长，这是我国文化产业大发展的重大机遇。四是发展新型城市文化经济，促进区域协调和错位发展，这是我国文化产业大发展的独特优势。五是优化对文化外贸易结构，使国家软实力战略与促进文化贸易的战略有机地结合起来，这是我国文化产业发展的新天地。
“总报告”认为，“十二五”期间，推动文化产业大发展需要以四个方面的认识突破为前提。一是重新认识文化在当代发展观中的核心地位；二是重新认识文化体制改革的目标模式，真正确立市场在文化资源配置中的基础性地位，切实保护人民群众依法兴办文化企业和从事文化创造、生产、销售等的权利；三是重新认识文化市场主体，形成多元合力共同驱动的文化发展格局；四是重新认识国家文化安全，积极开拓对外文化贸易。
“总报告”认为，“十二五”来临之际，中国的文化产业已经站在了新的历史起点上，必将创造新的奇迹。
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总报告
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区域报告
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国际文化产业
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个案研究
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统计指标研究
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大事记
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