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中国文化消费需求景气评价报告(2020)

书 名: 中国文化消费需求景气评价报告(2020)
英 文 名: ANNUAL EVALUATION REPORT ON CHINA’S CULTURAL CONSUMPTION DEMAND (2020)
作 者:  王亚南张晓明祁述裕向勇 刘婷 赵娟魏海燕
I S B N: 978-7-5201-6493-1
丛 书 名: 文化蓝皮书
关 键 词:  文化生活 文化消费 顾客需求
出版日期: 2020-06-01

中文摘要

1998~2018年,全国城乡居民文教消费总量由3357.64亿元增至31882.97亿元,增加28525.33亿元,20年间总增长849.56%,年均增长11.91%。最高增长年度为2002年,增长27.28%;最低增长年度为2008年,增长4.10%。同期,全国城乡文教消费人均值由270.36元增至2289.24元,增加2018.88元,20年间总增长746.74%,年均增长11.27%。在此期间,31个省域城乡文教消费总量年均增长均超过10%;26个省域城乡文教消费人均值年均增长超过10%。正是各省域城乡文教消费需求高增长,带来了全国总体城乡文教消费需求的高增长。

2018年,全国城乡居民文教消费需求继续保持增长:总量增长7.37%,人均值增长6.88%。以人均值衡量,文教消费年度增长明显低于产值增长,也明显低于城乡居民收入增长,亦明显低于居民总消费增长,且显著低于居民积蓄增长。全国文教消费城乡比指数比上年缩小5.98%,地区差指数比上年缩小1.90%。文教消费城乡差距、地区差距正是我国“不平衡不充分的发展”最具代表性的方面。

各省域城乡综合文教消费需求景气评价排行结果:城乡、地区无差距理想值横向测评,湖南、海南、吉林、甘肃、黑龙江为“2018年城乡景气指数排名”前5位;历年各地自身基数值纵向测评,西藏、贵州、青海、宁夏、甘肃为“1998~2018年城乡景气指数提升度”前5位;西藏、云南、海南、贵州、新疆为“2003~2018年城乡景气指数提升度”前5位;贵州、云南、西藏、广西、新疆为“2008~2018年城乡景气指数提升度”前5位;西藏、云南、广西、湖南、湖北为“2013~2018年城乡景气指数提升度”前5位;西藏、海南、新疆、湖北、河南为“2017~2018年城乡景气指数提升度”前5位。

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