中国文化消费需求景气评价报告（2020）
书 名： 中国文化消费需求景气评价报告（2020）
英 文 名： ANNUAL EVALUATION REPORT ON CHINA’S CULTURAL CONSUMPTION DEMAND （2020）
作 者： 王亚南 张晓明 祁述裕 向勇 刘婷 赵娟 魏海燕
I S B N： 978-7-5201-6493-1
丛 书 名：
文化蓝皮书
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关 键 词： 文化生活 文化消费 顾客需求
出版日期： 2020-06-01
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中文摘要
1998～2018年，全国城乡居民文教消费总量由3357.64亿元增至31882.97亿元，增加28525.33亿元，20年间总增长849.56%，年均增长11.91%。最高增长年度为2002年，增长27.28%；最低增长年度为2008年，增长4.10%。同期，全国城乡文教消费人均值由270.36元增至2289.24元，增加2018.88元，20年间总增长746.74%，年均增长11.27%。在此期间，31个省域城乡文教消费总量年均增长均超过10%；26个省域城乡文教消费人均值年均增长超过10%。正是各省域城乡文教消费需求高增长，带来了全国总体城乡文教消费需求的高增长。
2018年，全国城乡居民文教消费需求继续保持增长：总量增长7.37%，人均值增长6.88%。以人均值衡量，文教消费年度增长明显低于产值增长，也明显低于城乡居民收入增长，亦明显低于居民总消费增长，且显著低于居民积蓄增长。全国文教消费城乡比指数比上年缩小5.98%，地区差指数比上年缩小1.90%。文教消费城乡差距、地区差距正是我国“不平衡不充分的发展”最具代表性的方面。
各省域城乡综合文教消费需求景气评价排行结果：城乡、地区无差距理想值横向测评，湖南、海南、吉林、甘肃、黑龙江为“2018年城乡景气指数排名”前5位；历年各地自身基数值纵向测评，西藏、贵州、青海、宁夏、甘肃为“1998～2018年城乡景气指数提升度”前5位；西藏、云南、海南、贵州、新疆为“2003～2018年城乡景气指数提升度”前5位；贵州、云南、西藏、广西、新疆为“2008～2018年城乡景气指数提升度”前5位；西藏、云南、广西、湖南、湖北为“2013～2018年城乡景气指数提升度”前5位；西藏、海南、新疆、湖北、河南为“2017～2018年城乡景气指数提升度”前5位。
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