中国文化消费需求景气评价报告（2018）
书 名： 中国文化消费需求景气评价报告（2018）
英 文 名： ANNUAL EVALUATION REPORT OF CHINA’S CULTURAL CONSUMPTION DEMAND （2018）
作 者： 王亚南 张晓明 祁述裕 向勇 刘婷 赵娟 魏海燕
I S B N： 978-7-5201-2360-0
丛 书 名：
文化蓝皮书
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关 键 词： 文化生活 消费 顾客需求 研究报告 中国
出版日期： 2018-03-01
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中文摘要
1996～2016年，全国城乡居民文教消费总量由2491.53亿元增至27013.59亿元，增加24522.06亿元，20年间总增长984.22%，年均增长12.66%。最高增长年度为2002年，增长率27.28%；最低增长年度为2008年，增长率4.10%。同期，全国城乡文教消费人均值由204.63元增至1959.40元，增加1754.77元，20年间总增长857.53%，年均增长11.96%。在此期间，29个省域城乡文教消费总量年均增长超过10%，其中2个省域城乡年均增长超过15%；27个省域城乡文教消费人均值年均增长超过10%，其中1个省域城乡年均增长超过15%。
2016年，全国城乡居民文教消费需求继续保持高增长：总量增长12.39%，人均值增长11.78%。以人均值衡量，文教消费增长显著高于产值增长，也明显高于城乡居民收入、居民总消费增长，并显著高于居民积蓄增长。全国文教消费城乡比指数比上年上升0.25%，地区差指数比上年下降0.34%。城乡差距、地区差距正是我国“不平衡不充分的发展”最具代表性的方面。
各省域城乡综合文教消费需求景气评价排行结果：城乡、地区无差距理想值横向测评，湖南、辽宁、甘肃、贵州、山西为“2016年度城乡景气指数排名”前5位；历年各地自身基数值纵向测评，青海、贵州、甘肃、宁夏、西藏为“1996～2016年城乡景气指数提升”前5位；西藏、贵州、云南、宁夏、河南为“2001～2016年城乡景气指数提升”前5位；贵州、青海、宁夏、云南、广西为“2006～2016年城乡景气指数提升”前5位；贵州、西藏、海南、广西、湖南为“2011～2016年城乡景气指数提升”前5位；辽宁、海南、贵州、安徽、新疆为“2015～2016年城乡景气指数提升”前5位。
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