中国文化消费需求景气评价报告（2012）
| 书 名： |
中国文化消费需求景气评价报告（2012） |
| 英 文 名： |
ANNUAL EVALUATION REPORT OF CHINA'S CULTURAL CONSUMPTION DEMAND(2012)
|
| 作 者： |
刘婷 王亚南 赵娟 祁述裕 |
| I S B N： |
978-7-5097-3265-6 |
| 丛 书 名： |
文化蓝皮书
订阅
|
| 关 键 词： |
文化生活 消费 顾客需求 研究报告 中国 2012 |
| 出版日期： |
2012-05-01 |
中文摘要
国家大力实施“拉动内需、扩大消费、改善民生”策略以来，继2009年全国及各地城乡居民文化消费需求恢复性增长之后，2010年全国城乡文化消费需求总量和人均值分别增长16.71%和16.15%，均为“十五”以来2002年增长高峰之后又一个高峰值；文化消费需求的地区差距有所缩小，但城乡差距继续明显扩大。2010年全国总体城乡文化消费需求综合景气指数测算：10年和5年测评较上年有所提升，年度测评与上年接近持平。 省域城乡综合测算：2010年绝大部分省域城乡文化消费总量和人均值实现了超过10%的较高增长，其中10个省域总量和人均值双双出现超过20%的高增长。城乡地区无差距理想横向测评值，上海、江苏、北京位居“2010年度城乡景气领先”前3位；历年各地以自身基数值纵向测评，西藏、黑龙江、江苏位居“2000～2010年城乡景气提升”前3位；黑龙江、江苏、吉林位居“2005～2010年城乡景气提升”前3位；吉林、辽宁、云南位居“2009～2010年城乡景气提升”前3位。 文化产业发展应当以增进需求和促进共享进行定位。今后十年若能实现“十五”以来全国城乡居民收入与产值之间、收入与必需消费之间、必需消费之外余钱与文化消费之间三项“最佳比例”增长，则城乡文化消费需求足以支撑文化产业接近成为支柱产业；若能在以上基础上实现城乡、地区文化消费需求无差距，则远远超过支柱产业目标。单纯追求“文化GDP”支柱目标并不足取。 关键词：全国城乡 文化消费 景气评价 供需协调 分析与预测
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西部地区
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